Founded in 1984, Gruet Winery specializes in Méthode Champenoise sparkling wines. Family owned and run, the New Mexico winery produces Pinot Noir- and Chardonnay-based sparkling wines and a small collection of still wines, with roots originating from Gilbert Gruet’s Champagne house in Bethon, France. More than 25 vintages later, Gruet Winery has achieved unprecedented acclaim and remains a favorite of the nation’s top sommeliers.

I worked with Gruet to redesign their heritage sparkling wine package. The previous package did not represent the high quality of the wine and did not stand out in its competitive set. I elevated the design with a cleaner, more classic aesthetic, while maintaining the iconic elements of the old label to preserve brand recognition.

In the year following the redesign, Gruet sales grew by 17% across all varietals, outpacing the overall category growth for sparkling wine.

Photography: Angie Norwood Browne, Steve McCumber

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