From sun-soaked California vines, West Side wines stray from convention by putting seriously good wine in not-so-serious packaging.

I worked with Whole Foods to develop this exclusive canned wine brand with their customers in mind. Working with a tight timeline, the package design needed to be low-risk to produce but elegant enough to differentiate and elevate the package from beer or energy drink cans. The final design uses the production limitations to its advantage: the solid, bold colors and negative space give the package a contemporary, minimalist aesthetic with broad consumer appeal.

Photography: Kelsey Stoulil

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