Provisions, growers of everyday fine wines, produces essential sippers from the world's finest grape-growing regions, striving to keep you well-provisioned with quality, crowd-pleasing wines that pair perfectly with food (and good company, of course).

Inspired by the merchandise and package design of vintage general stores, the Provisions 3L box wines and Tetra Paks feature handcrafted typography and woodcut illustrations on a premium kraft paper stock. In service of the brand's mission to deliver go-to, high-quality wines in convenient, everyday formats, the prominent logo and bold block of colors allow for immediate brand and varietal recognition, so consumers can truly grab and go.

Provisions has grown to be the fourth-largest box wine brand in the U.S. and the fastest-growing of the top ten brands, earning back-to-back Impact Hot Prospect Awards in 2018 and 2019. In 2020, Provisions was earned the Impact Hot Brand Award, becoming the first private label brand to achieve this distinction.

The Provisions package placed as a finalist for Best Package Series Design in the 2017 Wines & Vines Packaging Competition.

Photography: Ted Kim, Steve McCumber

Data Sources:

Nielsen w/e 02/23/19. 52 Week | Market: Total US xAOC + Liq Plus

To qualify as an Impact Hot Prospect, a brand must have achieved at least 15% depletions growth for the year awarded, while also showing consistent growth in the two preceding years. Brand volumes must be between 50,000 and 250,000 cases for domestic wines, while imports are between 50,000 and 200,000 cases.

To qualify as an Impact Hot Brand, a domestic brand must have minimum 250,000 nine-liter cases depletion for the year awarded, and volume must have grown at least 10% in each of the past three calendar years (18/19/20), or at least 15% in 2020 (vs 2019).

Related Projects